Ubisoft, the game developer responsible for a racy title set to be released in late March has enraged the parents of impressionable teens in the UK. ‘We Dare,’ which will be available for the Nintendo Wii and the PlayStation 3, was originally supposed to be released for gamers aged 16+ but the Video Standards Council gave the game a 12+ rating. Ubisoft insists that it did not request the ratings change, but the company contends that the advertisements are much more extreme than the actual content. A video promoting ‘We Dare’ has received more than 150,000 views already. The video shows three young adults in suggestive poses acting out parts of the video game.
Parents in the UK are furious with the Video Standards Council for giving the game such a lenient rating. In order to appease protesters Ubisoft has agreed to place a ‘Parental Advisory’ sticker on the games. All in all, Unisoft believes that ‘We Dare’ should only be played by gamers over the age of 16, however, UK politicians have argued that the game contains no content that would corrupt minors. The game developer also believe that the game contains innuendos that would not be understood by young children. Although parents in the UK have every right to be upset with the Video Standards Council’s decision, thought should acknowledge the fact that Ubisoft is working to protect their intentions. With a parental advisory sticker on the game it will be difficult for children under the age of 16 to purchase it without having a parent present.
